Service Guideline: Nowadays, every skill is worth a fortune as long as you have the will to put it to good use. Do you love venturing into business but have little to no knowledge of effective marketing to boost your company's brand? Look no further anymore. At Nonfiction Marketing, we are keen to help you achieve your dream with a reliance on the internet and the influencer. Do not stay in the dark; stay out of the cave and let us help you be a known company with our influencer marketing service. Whether you are focusing on B2B or B2C, we have experts that can promote your business in all sectors through the power of influencers. Do not delay your desire to contact us now to know more.
Claims: To instill confidence in our influencer marketing service, here are some engrossing declarations that will boost your business digitally:
- Goal Setting: When clients get involved in influencer marketing services, clear objectives must be stated in order to achieve desired outcomes via influencer collaborations. This action is known as goal setting, which will aid influencer marketing in the planning, execution, and evaluation of the marketing campaigns. Some goals are brand awareness, audience reach, engagement, social media growth, partnerships, content creation, and conversions. As the clients communicate their goals clearly, we will do our job to realize them in the outcome for clients' satisfaction.
- Increase Exploration Rate: In the context of influencer marketing service, exploration rate measures an influencer's potential in introducing brands to their audiences. For instance, the metrics for observant are click-through rates, website visits, conversions, or other desired actions the audiences take as feedback on their content. In achieving a high exploration rate, the influencer needs to have a high engagement and audiences willing to discover new things, leading to brand awareness, sales, and engagement. With our influencer marketing service, your exploration rate will spike up in no time as we will assign only the best influencers to work with you.
- Improve Brand Awareness: Influencer marketing service will undoubtedly amplify brand awareness by leveraging the influence of trusted individuals that endorse a service or product to their existing audience. Since they are readily stable with real followers—in some cases, there is a fake influencer who bought followers of low quality and not authentic—the brand that the influencers are promoting will gain exposure through the recommendation of the celebrities because the audience perceives it as a genuine suggestion. Furthermore, influencers hold the ability to generate word-of-mouth marketing due to the organic sharing from their followers that see the engaging content of the brand they are in collaboration with.
- Long-term Benefits: Influencer marketing service has the potential to establish long-term benefits for a brand that the influencer or celebrity is endorsing—for instance, through being the brand's ambassador—because the influencer can foster ongoing engagement with their audience. Simultaneously, it will drive repeat business through the reinforcement of the brand's presence when the influencers themselves transparently endorse the brand as a token of genuine affinity. In the eyes of the followers, it appears that the brand is credible and trustworthy, contributing to positive associations because it receives constant endorsement from the influencers.
Specializations: At Nonfiction Marketing, we are a trustworthy marketing agency specializing in influence marketing via various social media platforms to cater to your needs and goals. Our team consists of cognoscente content creators associated with influencers from different communities to match your area of concern. Address your particular request and the ideal influencer marketer will be assigned to you for up to your satisfaction.
Service Location: Nonfiction Marketing Sdn Bhd is a marketing agency that serves clients who need to expand their business with the correct marketing strategies. We are located on the northwest coast of Peninsular Malaysia, Penang. Nonetheless, our agency provides various influencer marketing services to every part of Malaysia. With our experienced team, we are dedicated to broadening our area of service into the Asia Pacific. Nowadays, everything you need is just a click away. Even if you are miles away from Penang, fret not. Subscribing to our service can be done as long as the internet connection is present.
Services Provided:
- Influencer Marketing Service—Sponsored: It should go both ways when sponsoring your products or services. As we speak, your organization should gain profit from the influencer's promotion of the sponsored brand. At our influencer marketing service, we will identify the influencers stringently to ensure they align with the brand's goal—from target audience to overall brand fit. A series of negotiations between the two parties will take part to reach a mutual understanding with a fair exchange of value. Later, the influencers will do their job of publishing engaging content on their social media to attract audience engagement through comments and replies—a good way to receive feedback from the audience.
- Influencer Marketing Service—Live Promote: Live promotion will work if you want to create a sense of urgency for your services or items. For example, the influencer in charge of your brand will stream live on social media like Facebook, YouTube, or Instagram to promote your products or services in a subtle way. Why does the influencer need to make it lowkey? Generally, the audience will not choose a brand that is clearly paying the influencer to promote their items or services. The audience looks forward to honest reviews, meaning that your brand needs to be nurtured organically while the influencer shares their updates—indirectly serving as content.
- Influencer Marketing Service—Marketing: The utmost service that we provide in influencer marketing is no other than the dynamic process of marketing, which involves choosing the right influencers, devising effective content, and leveraging their influence to advertise the brand and meet marketing goals. The most vital aspect of all is to have a mutually beneficial partnership for both the brand and the influencer to create successful marketing.
- Influencer Marketing Service—Collaboration: Collaboration between a brand and the influencer will lead to a more participating audience, which will most likely become prospective customers for the brand. Normally, the followers are prone to following the influencer's style because they view the influencer as the trendsetter. So, if the influencer endorses a traveling agency service, their followers are more likely to follow because of their influence. Suppose the current collaboration satisfies both parties even beyond the campaign period. In that case, it will pave the way for future collaborations as the two maintain a successful partnership that benefits them equally.
- Influencer Marketing Service—Branding and Advertising: The authenticity and authority of the influencer help to strengthen how the audience views and feels about the brand. Due to branding and advertising becoming integral components in influencer marketing services, matching the influencer's content with the company's branding and advertising guidelines will help produce a powerful tool for brand promotion and recognition. Therefore, the influencer will deliver a persuasive and engaging message from the brand's side as a form of advertising while showcasing the brand's identity and values with genuine messaging to captivate the influencer's followers into checking the brand.
- Influencer Marketing Service—Networking and Collaborating Worldwide: It is common for influencers to have a wide range of connections beyond the local's favorite. Take, for instance, the famous Justin Bieber. If you want your brand to reach worldwide recognition from intercultural collaboration, we can make it happen through networking and global cooperation. If your brand has what it takes to lure in Justin Bieber's fans, you can go worldwide instantly the moment you sign up for our influencer marketing service. You need no connection to Hollywood stars to make global collaboration; this is our task to settle.
Influencer Marketing Service Overview
When a business or organization takes on activities, strategies, and processes to sell its products or services, it refers to marketing. Generally, a corporation in a professional setting will have several departments to focus on each sector in the company. Likewise, the marketing and promotion department is responsible for drafting and executing marketing strategies by means of Above-The-Line (ATL), Below-The-Line (BTL), and more. Take another existing item in the store as an example—a smartphone—that has gone through constant development due to the advancement of technology, marketing services too, has a new approach to fit in the bandwagon. One of the prominent elements of marketing is marketing communication, explicitly focusing on digital marketing. The rise of digital platforms as a convenient way to shop haul has given online businesses a state of fierce rivalry within one another. As a result, the new era of influencer marketing services has taken over marketing communication to gain influence since the middle 2000s.
Apart from the company or organization's website as an online platform, they will rely on influencer marketing services, allowing individuals to amass large followers and directly spike up their engagement with their audiences. Why do you need influencer marketing services when you can independently promote your services or products? At Nonfiction Marketing Sdn Bhd, we tailor-made the advertising and marketing approach—up-to-date ones—to help you expand your brand awareness on online platforms. Surround your business with targeted audiences naturally instead of letting them search for you by trying our influencer marketing service. As influencer marketing will enhance your services or products' credibility faster with little to no effort, you have to be wise in pinpointing which influencer you should work with to bear the desired fruit. In our influencer marketing service, you will be consulted by our team of experts on the types of influencers that will optimally help you with your marketing strategy. Although the word "influencer" itself has put people in awe of the power that they hold in dominating people's decisions, influencers are, in fact, categorized into nano-influencers (ranging from 1000 to 10 thousand followers), micro-influencers (ranging from 10 thousand to 100 thousand followers), macro-influencers (ranging from 100 thousand to 500 thousand followers), and celebrity or mega-influencers (surpassing 500 thousand followers). Besides, the influencer is assigned based on their relevance to your business field. Say you are selling kitchen staples, then a celebrity chef with more than 500 thousand followers might be the best choice to connect you with a wide range of targeted audiences.
Apart from knowing your influencer, your targeted audiences will determine the social media platform to do your advertisement using the influencer marketing service:
- Facebook: Valid for adults.
- Instagram: Widely used by Millennials and Gen Z.
- Twitter: Influencers and celebrities will tune in to Twitter for trending topics.
- YouTube: Teenagers and young adults are prone to using YouTube as a means to seek video entertainment.
- TikTok: Appealing to particularly Gen Z for creative content, such as dance challenges, lip-syncing, and comedy skits.
Therefore, knowing your targeted audiences before you choose your influencer is crucial to help you boost your overall brand awareness, including engagement, reach, and conversion. Are you getting dizzy from all this work? Work less with our influencer marketing service. We will save you from the headache with a thorough consultation that will guarantee success for your business.
Influencer Marketing Service Specifications
- Offers various influencer marketing services, such as influencer sponsoring, influencer live promotion, influencer marketing, influencer collaboration, influencer branding & advertising, and influencer networking & worldwide collaboration.
- Handled by experienced content creator.
- Experts in marketing through social media platforms.
- Our influencer marketing service will increase engagement, conversion, and impression and be visible to the eyes of many.
- Nonfiction Marketing will advise the most suitable key opinion leader (KOL) according to your business goal.
- Covers all types of business in Malaysia.